Stop Patching Your Marketing Together. Start Running It Like a System.
Advance CMO is a fractional CMO, CRM automation, and CRM setup firm for small and mid-sized US businesses, based in North Texas and serving the entire United States remotely. We help businesses up to about $40 million in annual revenue get senior marketing leadership and CRM systems that actually run follow-up, without a full-time CMO hire.
Right now, one of two things is probably true
You're the marketing department
You're the owner, the strategist, and the one approving the ad spend, in between running everything else. It works until it doesn't -- and a full-time CMO hire is a six-figure bet you're not ready to make on someone you just met.
Your systems don't talk to each other
Leads come in through three different channels and get followed up with manually, if at all. Your CRM has data in it, but nobody trusts it enough to run the business on. Every new tool you add makes this worse, not better.
Senior leadership, part-time. Systems that run without you.
A fractional CMO gives you senior marketing strategy and judgment at a fraction of the cost and none of the recruiting risk of a full-time search. Pairing that with CRM automation built by someone who spent 30 years designing data systems means the follow-up, the lead routing, and the reporting actually work -- instead of becoming one more tool you have to manage yourself.
What changes when marketing runs on a system
Decisions backed by strategy, not guesswork
Every campaign and every dollar ties back to a plan, so you know why you're spending, not just where.
Senior leadership without the six-figure risk
You get executive-level marketing judgment on a schedule that fits your budget, with no severance risk if it's not the right fit.
Leads that get followed up with automatically
Automation built into your CRM means a new lead never sits untouched because someone forgot or got busy.
Reporting you can actually run the business on
Sales and marketing data live in one connected system, so the numbers in your CRM match reality.
What business owners ask before they book a call
A fractional CMO is a senior marketing leader you hire part-time to own your marketing strategy, priorities, and the systems that carry them out, without a six-figure full-time hire. Advance CMO provides fractional CMO services on a fixed monthly retainer for US businesses up to about $40 million in annual revenue.
Go High Level and the white-label platforms built on it, and SuiteCRM. The work covers setup, lead follow-up automation, funnels, calendars with reminders, pipeline workflows, and migrating contacts in from another CRM; see CRM automation and setup. If you use a different CRM, ask about it on the brainstorming call.
Fractional CMO engagements are billed as a fixed monthly retainer based on hours and scope. The fee depends on whether you need strategy only, strategy plus CRM ownership, leadership of an existing team, or full done-for-you execution, and it is a fraction of what a full-time CMO's salary, bonus, and benefits would cost. After the brainstorming call, you receive a written scope and monthly fee.
You can engage either service on its own or both together. Many businesses start with one and add the other once the first is in motion. The brainstorming call is where we figure out which one solves the more urgent problem first.
A typical agency executes a specific channel -- ads, social, SEO -- without owning your overall strategy or your systems. Advance CMO functions as leadership: setting the strategy, directing any specialists or agencies you already use, and making sure the CRM and reporting underneath it all actually work.
It's a conversation about where your marketing and your systems stand today, what's costing you the most right now, and whether Advance CMO is a fit. There's no pressure and no obligation. See the section below for more on what the call may include.
What to expect when you book
The brainstorming call is a direct conversation, not a sales script. On the call, we'll cover:
- Where your marketing and your CRM/sales systems stand today
- The one or two issues that are most likely costing you leads or growth right now
- Whether fractional CMO services, CRM automation, or both make sense for your situation
- What working together would actually look like, including scope and investment
Some calls may also include a complimentary marketing audit as part of the conversation. That's not a guaranteed deliverable of every call -- it depends on what makes sense for your specific situation, and it will be confirmed with you directly if it applies.
Built for businesses that need proof, not promises
Completed and verified certifications
"He's highly intelligent, down to earth, easy to work with, and able to explain and navigate complex systems."
"After hours of troubleshooting, Rodney solved my problem in a single 10-minute conversation. I only wish I had reached out sooner."
Your marketing doesn't have to run on guesswork.
Book a no-obligation brainstorming call and find out what a system built for your business actually looks like.