Marketing Leadership Built by Someone Who Has Spent 30 Years Making Complicated Systems Work.
Advance CMO exists because most growing businesses face the same two problems: no one senior enough is steering marketing, and the systems underneath it -- the CRM, the lead follow-up, the reporting -- were never built to actually run the business. Advance CMO was started to solve both, for businesses that aren't ready to make a six-figure full-time hire but still need the work done right.
Rodney Snitker
Before Advance CMO, Rodney spent 30 years as a software engineer working in telecom infrastructure, ETL systems, and enterprise data architecture -- the kind of work where systems either move data correctly and reliably, or they don't, and there's no partial credit.
That background is not a side note. It's the reason CRM automation and setup is offered as its own service, not a checkbox tacked onto a marketing retainer: connecting sales and marketing data, building workflows that hold up under real use, and making systems that don't require someone to babysit them is what 30 years of enterprise systems work trains you to do. Applied to fractional CMO work, it means strategy comes with an operator's understanding of whether the systems underneath it can actually execute it.
Credentials behind the work
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